Malvar is an honest and a responsible man from the Philippines. He spends most of his time providing good customer service in his general store. He sells canned goods, breads, soap, shampoo and toothpaste to the people in his village. He also sells medicines. He has been operating his general store for almost 10 years. Malvar is 45 years old and has two grown-up children.
Malvar asked for a loan of P50,000 to buy soft drinks, milk, sugar and medicines to sell in his store. He needed additional items to sell in order to boost his profits. In October 2011, Elon Microfinance Initiative loaned $50 to Malvar to help him improve his store, and his community.